Dermalogica - The Moment Your Skin Changed. Forever.
Dermalogica is the number one choice of skin care professionals and consumers worldwide. For over 25 years they have been dedicated to delivering skin health results through education, innovation, and professional recommendation, not through advertising, frilly packaging, promises of miracle cures, or overblown hype. When Dermalogica meets skin, skin health is redefined.
Education First
While the Dermalogica story begins in 1986, the force of change in the industry started in Los Angeles, circa 1983. Jane Wurwand, a United Kingdom-trained skin therapist new to the American “esthetician” industry, recognised that continuing skin and body therapy education was practically non-existent in the United States. While her training had been comprehensive and serious, US students entered the industry licensed yet under-trained, and worse, under-respected. Jane put her education in action, opening a small classroom in California under the name The International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold-standard for postgraduate skin and body therapy training with over 40 locations worldwide.
The Making of Dermalogica
While teaching at IDI, it didn’t take long for Jane to realise no product line embraced her belief of skin health as opposed to “beauty,” so she developed her own. And in 1986, Dermalogica was born. The vision was clear – a product line free of common irritants and ingredients that could cause breakouts (including lanolin, SD alcohol, mineral oil, artificial colours and fragrances) that would improve skin health, and were only available from qualified skin therapy professionals trained at The International Dermal Institute. As a brand, Dermalogica immediately upset the prevailing paradigm of beauty and glamour by classifying skin care as a health issue as opposed to a cosmetic concern. Just as they removed common irritants from the ingredient menu, Dermalogica also introduced a powerful new element into the brand identity: the specialized expertise of the professional skin therapist. Then, as now, all their products are manufactured in the USA, they have never taken part in animal testing, and Dermalogica is sold only where professional consultation and professional treatments are performed by professional skin therapists. In just over 20 years, Dermalogica has become the number one choice of skin care professionals worldwide, prescribed more often than any other product available.
We’re Not Pretty. (Or beautiful. Or pampering. Or luxury.)
Dermalogica are far too interested in guiding you to a new level of skin health fitness! So, while the packaging may not be designed to colour-coordinate with your bathroom, you can always be sure that Dermalogica spent their time on delivering your skin the high-performance formulas it needs. Plus, they’ll never use common “beauty” ingredients like Mineral Oil, Lanolin, artificial colours and fragrances or other cheap fillers. Sure, it’s easier to formulate with them, but the bottom line is they’re just bad for your skin. Instead, they use ingredients that we know will work – their confidence founded by skin care professionals like Donna Maisey Skin Care and therapists worldwide who use the products in our treatment rooms every day because we get results. Now that you know the story, it’s time to explore the story of your skin. Dermalogica - the product regimen that will change skin health forever!
We love Dermalogica and we know that you will too!
